Author: jess

3 Reasons Office Culture Drives Your Brand

Good branding starts with office culture. Now you know the secret. Branding is perhaps one of the most misunderstood sciences, and continues to be poorly executed – selling many amazing people (and products) short. A good brand is a feeling you create, not a color you choose. Every person associated with your brand makes up that emotional

7 Surprisingly Effective Headline Writing Tips

By Jessica Kelly You didn’t click on this article haphazardly. You clicked here because you saw an intriguing headline. It was science, actually – carefully crafted words that made this article clickable. Over the years, data scientists have analyzed billions of clicks among countless demographics.It turns that patterns of behavior  are associated with specific headline wording. We’ve

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